Want to share your faith on social media without pushing people away? Discover the unspoken rules of posting with authenticity, how to be bold yet relatable, inspiring without preaching, and engaging without overposting. Your witness shouldn’t get lost in the scroll.
We’ve all been there. You share a Bible verse with good intentions, only to watch it get half the likes of your cat photo. Or worse – someone comments “Keep your religion to yourself!”
The truth? People aren’t rejecting Jesus. They’re rejecting how we sometimes present Him online. After 5 years of trial and error (and some cringe-worthy posts I wish I could delete), here’s what actually works across cultures and generations.
1. Become a Social Media Detective First
Why it matters: My Nigerian friend once told me, “When Americans post ‘God will bless you,’ it feels empty. In Lagos, we say ‘God will see you through’ – that connects.”
Try this instead:
- Spend a week screenshotting posts that get real engagement
- Note which faith posts your non-Christian friends actually share
- Ask 3 friends: “What kind of spiritual content helps you?”
Action Step: Before posting, ask: “Would my Muslim coworker or atheist cousin understand this?”
2. Your Kitchen Table Voice Works Be
The shift that changed my engagement: When I started sharing faith like I was talking to friends at brunch:
❌ Old me: “SIN SEPARATES US FROM GOD!”
✅ New me: “The day I realized God wasn’t mad at me? Life-changing. Anyone else struggle with this?”
3 Story-First Formats That Work:
- “How Bible verse got me through life situation”
- “What my [non-Christian friend] taught me about “
- “The faith lesson I learned from failing at “
3. The Secret Ratio: 80% “You”, 20% “Jesus”
My embarrassing lesson: The week I posted 7 Bible verses in a row, my best friend texted: “Are you okay? This feels… intense.”
Better approach:
- 80% posts: Celebrate others, share struggles, ask questions
- 20% posts: Faith stories with clear “why this matters”
xample from Kenya: A nurse friend posts hospital selfies with captions like: “Long shift, but remembering Matthew 25:40 keeps me going.”
4. The 10-Second Test Every Post Needs
Before posting, ask:
- “Does this sound like good news or a scolding?”
- “Would I stop to read this if someone else posted it?”
- “Is there a clear next step (comment, share, reflect)
Global Tip: Emojis like 🙏 and ✝️ work across languages when words might not.
5. When to Slide Into DMs (And When Not To)
The conversation that changed everything: When a skeptical follower asked tough questions, I responded: “These are great points – can we Zoom over coffee? My treat.” Two months later, he started attending Bible study.
DM Worthy:
- Sincere questions
- Personal struggles shared in comments
- Cultural misunderstandings
Not DM Worthy
- Public debates
- “Let me save you” messages
- Unsolicited sermon links
Your Real-World Challenge
This week, try just ONE of these:
☑️ Post a faith lesson from your everyday life
☑️ Turn one comment conversation into a DM
☑️ Audit your last 5 posts using the 10-second test
Tag me in your post – I’ll personally respond to 10 people!
Why This Works:
- Feels conversational (uses “you/I” language)
- Shows don’t tells (personal examples)
- Globally accessible (no culture-specific slang)
- Visually engaging (images break up text naturally)
Pro Tip: For Gen Z audiences, add a TikTok-style “POV” video reenacting a faith-sharing fail vs. win!
